use landing pages to increase subscribers

How to Use A Push Notification Landing Page to Increase Subscribers

Seamless marketing is key to a bigger, more interested audience. So how do Web Push Notification opt-in landing pages seamlessly increase subscribers?

Consider the retargeting efforts of an eCommerce company for abandoned cart shoppers.

With web push notifications, customers don’t have to visit your site or open an email to complete a purchase. One-click on a web push notification takes customers back to the checkout page or another page of your choosing.

Using e-mail alone for retargeting means more effort from the customer, and more work for the marketers to get customers to convert. With web push notifications, you can obtain subscribers through a hassle-free, “no personal details needed” experience.

If your business is ready to adopt a marketing tool that’s proven to be effective in engaging customers, improving communication, and increase ROI, you might want to consider using web push marketing to build your subscribers.

Here are some best practices for building powerful web push notification opt-in prompts to get you started.

web push notifications for ecommerce

opt in landing page example - Seynd

Tip: Test, Test, Test, to find what works best for your business. In sales, the mantra is ABC: Always be closing. In marketing, the mantra is ABT: Always be testing. Learn more about Seynd’s push notification A/B/N Testing features

web push notification opt-in landing page 2 - Seynd

Discount offers aren’t the only way to entice visitors to signup

Use a Landing Page to ask for Web Push Notification Opt-ins

A landing page designed to ask users to respond, often with an opt-in or purchase. Information is collected through one click to start sending push notifications. Prompting is fundamental to start building your subscriber list.

Squeeze pages often state the benefits users can expect when they opt-in to your notifications.

With Seynd’s customizable squeeze page settings, there are many ways to persuade users to opt-in. This could take the form of compelling copy, visual banners, sidebars, or footer copy. This is a great opportunity to show your audience what communication via push notifications will look like.

When users click-through to your landing page, that is where your notification opt-in prompt is loaded. Instruct the user on what to look for and state your offer.

After you’ve signed up with Seynd, you’ll want to start getting Opt-ins right away!

There are 2 ways to do this.

How to opt in for web push notifications

ff-allow-notifications-all-pages

1. Have an “Allow Web Push Notifications” prompt on all pages.

Simply add our code to the head of all pages.
This is what your prospects and customers will see when they land on any page of your site:

allow notifications squeeze page

2. The “landing page” method

We recommend this for most websites, but you should always test & retest both often.

Using a landing page before sending your visitors an “allow notification” prompt will give your user a better reason to click “allow”.

If you’re a member of Seynd’s Pro Plan package, using landing pages allow subscribers to be segmented into product interests or subject interests. This will dramatically increase your performance and click-through rates because now you are sending your users content they will care about!

These are two ways you can start building your subscriber list with web push notifications. Now that you’ve got a grasp for the basics, here are some additional features Seynd offers for customizing your opt-in prompts.

Customize Your Web Push Notification Opt-In Prompt

Seynd is happy to introduce a new set of features for customizable opt-in prompts and landing pages. In the past, users have been limited to the native prompts shown on their website.

Customizing opt-in prompts for web push notification gives website visitors another reason to subscribe. Custom prompts can create brand cohesiveness within your website and differentiate your brand—demanding attention from your audience. Here are what Seynd’s custom opt-in prompting features look like…

standard notification opt-in

Landers

This is where you can access a list of your custom Landers. Click “edit” to customize its elements, or preview to see what your squeeze page officially looks like.

1. Opt-in Squeeze Page

Persuade your audience that subscribing to push notifications is worth it! Seynd provides customizable landing pages labeled as “Landers”, that allow you to change your copy, color, graphics, and logo to help compel your users to become a subscriber.

custom web push notification prompt message

2. Custom Web Push Notification Prompt Message

The ability to edit your opt-in prompt message is a powerful tool to convert website visitors into loyal subscribers. Customizing your message with a captivating copy will drive visitors to opt-in and build your subscriber list.

3. Custom Opt-In Buttons

Seynd allows its users to customize the text, color, and shape of its opt-in buttons.

custom web push notification buttons

4. Logo Image

Change the default image to your brand logo.

Edit opt-in prompt bg and text color

5. Customize box and text colors

Match your opt-in dialog box with your brand color palette, including your text colors for both your message and call-to-action buttons.

edit opt-in prompt border

6. Custom Opt-in Prompt Border

Customize your opt-in pop-up border style and color.

7. Repeat Opt-in Prompt Delay

Seynd gives you the option to have your opt-in popup repeat within a user’s web visit, after a specified amount of days, or to never show users your opt-in prompt again. Seynd recommends this setting to retarget users who require more time to subscribe to your push notifications.

Seynd makes communicating with users natural and easy. Building your list of subscribers is just as simple as communicating with them. Having the right strategy, content, and tools makes the difference when it comes to increasing your subscribers and seamless marketing.

recurring opt-in for web push notification