Push Notifications
Push Web Notifications are NOT the same
Push Web Notifications are NOT the same
NOT COMPATIBLE
Some push web notification services are not compatible with all platforms or browsers–so you don’t catch all your prospects. If you can’t reach everyone you are missing out on potential new users to connect with.
LIMITED ANALYTICS
Too many vendors have analytic dashboards stripped to the bone–making it much harder to analyze your performance results. If you cannot keep up with your notification analytics, you are unable to truly see your ROI for push messaging.
NOT AS AUTOMATED
Others are not automated. You get the advantage of push notifications–but they require too much manual work to set up, or to run a/b split tests to optimize your messaging. Having good automation that does the work for you is key to getting the best ROI from your push campaigns.
PRICE GOUGING
Many alternatives are WAY too pricey, or they nickel and dime you to death! Some services even sneak in Account Manager fees that increase your monthly payments exponentially. Spending time haggling with account managers about bills and pricing is wasted time that could be better spent on bigger more important projects you may have.
See the Comparative Matrix >