7 Reasons Using Browser Push Notifications Improves Your Digital Marketing
Digital Marketing strategies are about choosing the right digital tools that will undoubtedly lead to meeting strategic marketing objectives. Whether your goal is to increase online visibility, build your brand community, become a media resource, or increase conversions from visitors to buyers, here are 7 reasons why browser push notification can enhance your digital marketing.
1. Customers Can Subscribe With One-Click
Time can be our customer’s most valuable resource. This makes one-click subscription important. One-click subscribing allows you to create a bond of understanding with your new raving fan. Customers no longer need to fill out requested information on your email opt-in form, which may have sent them to the competition’s website by now. It’s easier then ever to gain subscribers to your digital marketing efforts.
2. Deliver Your Digital Marketing in Real-Time
Browser Push Notifications deliver your digital message in real-time, so customers can act instantly. Push notifications can be used to ask for the sale. Reminding the customer that the items in their online shopping cart are still available. You can use browser push notifications to enhance the customer’s buying experience. This is an opportunity to offer that upsell:
“Would you like fries with that burger?”
See how it works live with Seynd.
3. Digital Marketing Becomes Less Time Consuming
Browser Push Notifications are short and to the point. Unlike email, which can require more time and effort to create the desired action, browser push notifications are usually very short and may contain an emoji in place of an illustration or photograph. Your digital marketing efforts become more relateable, concise, and require less time to create content compared to creating email newsletters.
4. Increase Click-Through Rates
With Delivery, Open and Read rates of 100%, 100%, and 93%, you can be certain that Seynd’s browser push notifications will reach their target and be seen. With email Delivery, Open and Read rates at 70%, 19%, and 5%, adding Seynd’s browser push notifications to a digital marketing strategy will greatly increase your click-through rates (CTRs).
5. Customize Digital Marketing Messages to Your Individual Customers
Through browser push notifications you can direct specific notifications to the perfect customer.
-Those items remaining in your cart are on special today only!
-That course on speaking in public is available now!
-Your beach vacation is ready to be booked, TODAY!
-Your bonus points expire SOON!
-What did we do to make you mad?
6. Marketer and Consumer Privacy
When you ask a customer to opt-in with an email address you ask for them to invite you into their private domain. However, by subscribing to your browser push notifications the customer doesn’t have to provide any private information. You can be confident that when you send your notifications, it is your ideal client that will experience your customized marketing message.
7. Customers Are More Engaged with Your Marketing Message
You can send browser push notifications when your customer is likely to be most active. This will achieve a higher CTR.
You can create notifications that can be sent out in a sequential, time-sensitive manner.
These messages can be personalized to encourage the customer to engage the notification in real-time.
Even when your customer is not online your notification will be available when she returns.
You have invested huge amounts of time, effort and capital into developing and managing your digital marketing efforts. It is now the time that you should direct your digital marketing partner to assist you in adding browser push notifications to your marketing tool kit.
Contact us at Seynd.com to learn how you can incorporate Browser Push Notifications into your digital marketing plan to take your business revenue to the next level of excellence.
