people on devices illustration

Web Push Notifications is the tool marketers are now relying on to cut through the noise of today’s digital landscape and get their messages heard by their communities. When it comes to email marketing, Marketers are trying all kinds of strategies to get their message heard. What if there was a better way to communicate with brand loyalists and advocates?  Here is why Web Push Notifications is the answer…

Why Web Push Notifications?

October 31st, 2019

“Email Sucks! We are all bombarded with it, open rates are dismal–yet we keep using it. Are we St_pid?”  

Here’s the problem with Email…

You’re trying to contact your customers and prospects with email. Unfortunately, email marketing is littered with problems, including…

  1. LOW open rates.
    The average is only 18%–and this includes opt-ins, so they are worse if they don’t know you–and didn’t request it. Web push notifications are sent to users who subscribe to them and can further be customized to specific market segments, increasing the likelihood of engagement.
  2. HARD to get Opt-ins.
    Opt-ins get more opens, but they usually require too much information, or some folks just don’t want more emails (no matter how good your content)–so they never sign up.
  3. LOW Conversion Rates.
    Even if they open it, only about 2.7% click-through (ouch!) Markets have to work harder to, not only create enticing subject lines for open-rates but must expend time to create and test copy in the hopes of increasing their conversion rates.
  4. INTRUSIVE.
    The average user receives over 81 emails per day to their primary index, and 422 billion emails per day sent to their Spam folder–bombarding their in-boxes. Cutting through the noise is even more challenging and demands more marketing resources to do, and still yields low-performance results.
  5. HIGHER Costs.
    Email wastes money and time to create–only to be left unopened, while SMS messaging costs skyrocket (especially if sent globally). Most folks are ticked if they didn’t request your emails (you don’t want that kind of response).

So, how can you get a lot more folks to opt-in, view your promotions, click through–without using SMS or email, all at a lower cost–so you can maximize your ROI (and get that fat bonus check)?

Perhaps you should consider…

Stress less with web push notifications

Web Push Notifications!

Web Push Notifications is a new technology that gets users’ attention using alert-style messages whenever they are using their web browser (and does not require their email).

Here is why marketers are adopting web push messaging to reach their target audiences:

  • 100% Delivery Rate (versus 70% – over 200 billion emails per day sent to the Spam folder)
  • 100% Open Rate – Appears automatically (versus 16.2% for email)
  • 93% Read Rate. Push messages require users to take some action for the notification to disappear.
  • 30 times higher conversions …compared to email.
  • One-click subscribes – No name, phone, email required. The system “remembers” users by their IP address and browser.
  • Lower unsubscribes. Less than 10% of opt-ins cancel within a year.

But not all Web Push Services are the same!

Some services are…

  1. NOT Compatible. Some web push notification applications are not compatible with all platforms or browsers–so you don’t catch all your prospects.
  2. LIMITED Analytics. Too many vendors have analytic dashboards stripped to the bone–making it much harder to analyze your performance results for push notifications.
  3. NOT as Automated. Other push messaging services are not automated. You get the advantage of push notifications–but they require too much manual work to set up, or to run a/b split tests to optimize your messaging.
  4. PRICE Gouging. Many alternatives are WAY too pricey, or they nickel and dime you to death! Some services even sneak in Account Manager fees that increase your monthly payments exponentially.

So, how do you use this new technology to increase your response rate, on any system, automatically, and garner the most attention—all at an affordable price?

Why not consider using…

Seynd Web Push Notifications

The Easiest, Most Automated Web Push Notifications

Learn why using Seynd fills in the gaps of other services!