“Email Sucks! We are all bombarded with it, open rates are dismal–yet we keep using it. Are we St_pid?”
Here’s the problem with Email…
You’re trying to contact your customers and prospects with email. Unfortunately, email marketing is littered with problems, including…
- LOW open rates.
The average is only 18%–and this includes opt-ins, so they are worse if they don’t know you–and didn’t request it. Web push notifications are sent to users who subscribe to them and can further be customized to specific market segments, increasing the likelihood of engagement.
- HARD to get Opt-ins.
Opt-ins get more opens, but they usually require too much information, or some folks just don’t want more emails (no matter how good your content)–so they never sign up.
- LOW Conversion Rates.
Even if they open it, only about 2.7% click-through (ouch!) Markets have to work harder to, not only create enticing subject lines for open-rates but must expend time to create and test copy in the hopes of increasing their conversion rates.
The average user receives over 81 emails per day to their primary index, and 422 billion emails per day sent to their Spam folder–bombarding their in-boxes. Cutting through the noise is even more challenging and demands more marketing resources to do, and still yields low-performance results.
- HIGHER Costs.
Email wastes money and time to create–only to be left unopened, while SMS messaging costs skyrocket (especially if sent globally). Most folks are ticked if they didn’t request your emails (you don’t want that kind of response).
So, how can you get a lot more folks to opt-in, view your promotions, click through–without using SMS or email, all at a lower cost–so you can maximize your ROI (and get that fat bonus check)?
Perhaps you should consider…