Consider the retargeting efforts of an eCommerce company for abandoned cart shoppers.
With web push notifications, customers don’t have to visit your site or open an email to complete a purchase. One-click on a web push notification takes customers back to the checkout page or another page of your choosing.
Using e-mail alone for retargeting means more effort from the customer, and more work for the marketers to get customers to convert. With web push notifications, you can obtain subscribers through a hassle-free, “no personal details needed” experience.
If your business is ready to adopt a marketing tool that’s proven to be effective in engaging customers, improving communication, and increase ROI, you might want to consider using web push marketing to build your subscribers.
Here are some best practices for building powerful web push notification opt-in prompts to get you started.