How to use Push Messaging to Get More Subscribers
Web push messaging is a newer and more engaging channel to build your subscriber list.
You’ve heard this before:
The “Money” is in the “List”!
But, fewer people are opting into email lists.
The two main reasons are privacy and convenience.
Even when they do opt-in, less and less are reading emails.
The two main reasons are competition and convenience.
So, what can you do?
Not only will we show you the problems with email list building, but also how web push messaging can solve them. Thus, increase your subscribers instantly.
The Problem: Not Enough Privacy
Email signups require too much information. For instance, sign up forms might ask, not just for an email, but also for names and phone numbers.
Often, visitors don’t want to give away their personal information. The trade-off between user privacy and a newsletter sign-up isn’t always worth the risk.
The Solution: Web Notifications Does Not Transfer Personal Data
Web Push Notifications don’t require any email address or personal identifiers. To sign up users, Web Push Notifications use a personal and private key. This is similar to banking systems. So, there is no need for personal information.
Thus, subscribers will see and receive your messages through their web browsers.
Only the recipient has the “key” to read your message.
The Problem: Email is just not convenient.
Modern users expect speed and efficiency. But, email struggles to meet those expectations.
Users don’t want to waste time filling out web forms or double opt-in. Plus, emails can take minutes to arrive (if they even arrive at all).
The Solution: Bypass the Gatekeepers with Direct Web Push Messaging
Web Push Notifications sends direct messages from your website to the users’ browser. In fact, it bypasses all the pitfalls that email and other technologies encounter.
- ISP Blocking
- Spam Filters
- Black List IP’s
- Double Opt-in
- App Downloads
- Compliance Regulations, and more.
The Problem: Other Competitive “Push” Marketing Channels
There was a time when email was king. But, that time has long passed.
Today, social media giants like Facebook, Twitter, and Instagram are changing the way we talk to customers. Not to mention other marketing technologies such as text and mobile app push.
New and direct marketing channels continue to challenge email.
In comparison, emails just get lost in all the clutter.
The Solution: Differentiate your Marketing with Push Messaging
Web Push Notifications gets your message “On Top” of the clutter. So, users will always see it.
Not only is your message always front and center, but you can also expect better click-through rates (CTR). CTRs with push notifications prove to be 4x’s higher than email.
The Problem: Opting Into Email Takes Too Long.
Again, users must go through hoops to opt-in to emails. With all the time and hassle it takes to sign up, users can lose interest.
Moreover, many email automation services are requiring clients to use double opt-in.
Here is why double opt-ins hinder subscriber growth:
- Confirmation emails get sent to black-holes.
- Delays in email delivery to confirm sign-ups.
- Your email is sent to spam.
- Gatekeeper software (like Spam Assassin) either sends emails to spam or requires additional validation.
- Your sending IP is black listed. Therefore, your email fails to deliver.
- Your message is lost in the clutter and requires the user to hunt for it.
The Solution: Web Push Messaging’s One-Click Subscribe
Subscribing to Web Push Notifications only requires one click. Moreover, it does not require users to download apps or enter email addresses. Users simply click to subscribe.
Once the user clicks “Allow Notifications”, your message is sent.
Additionally, the user does not have to be on your website to receive it. Users only need to be on their browser to receive your push notification.
As you can see, Web Push Messaging is powerful marketing. Every website should have them in their toolbox!