Why Does Cart Abandonment Happen?
Combine Web Push and Email to Convert Cart Abandonment
While web push notifications appear to be the favorite contenders to lure your customers back to their abandoned carts, you can achieve better results by combining multiple channels. Depending on consumer demographics and your resources, you can leverage the capabilities of SMS, web push, and email marketing to great effect.
Did you know that 77% of marketers agree that a multi-channel marketing strategy increases engagement and revenue by up to 24% and 15% respectively? As you seek to convert abandoned carts, consider using web push notifications and subtle email retargeting campaigns to re-engage and re-ignite your customers’ interests.